Man wearing Sonic VR

Virtual Reality vs. Augmented Reality: similarities, differences & future opportunities

Have you seen The Matrix, a movie released in 1999? It features characters that are living in a fully simulated world, with most of the population completely unaware of it. Although some previous movies have tried to depict VR, The Matrix had a major cultural impact and brought the topic of simulated reality into the[…]

Location based podcast - the app

Location based podcast @ Drone (collab. with Det Ovale Rum)

“We were having sex all night, but in the morning we became two strangers who were supposed to have a conversation. About the apartment to buy, studies, and what not. Ideally, I would have had another round with her”. Intrigued? This was a part of the invitation to the location based podcast experience at the[…]

awe workshop

Workshop @CopenXSound – Immersed in Audio

On 15th of December AWE hosted an audio augmented reality workshop for the CopenXSound – Immersed in Audio event at Aalborg University, Copenhagen. The organizers of the event wanted to increase the awareness of the importance of immersive audio.In addition to that, they also strived to empower professionals to start implementing immersive audio solutions to[…]

The evolution of storytelling: from prehistoric caveman drawings to audio augmented reality

Throughout history, examples of our need to tell stories have been recorded. Our fascination with telling a good story keeps us entertained, informed, educated and on the edge of our seats. Audio augmented reality (AAR) is one of the latest technological advances, which can help storytellers enhance and enrich client’s journeys. Anthropologists have since long[…]

awe creator

Radio Innovation Day 2016

On the 29th September 2016 Radio Innovation Day hosted by the Media Innovation Center (MIZ) in Babelsberg Potsdam, Germany took place. Radio professionals from all over the globe gathered with the aim of keeping themselves up to date with the latest technology and ideas within the industry as well as networking. We were lucky enough[…]

AWE Visits VR World Congress

VR World Congress is the UK’s biggest conference that focuses on Virtual Reality. It congregates buyers, sellers and developers from all over the VR industry and industries related. AWE attended this years event on the 12th April 2016 courtesy of Danish Sound. We had so much fun we thought we would share a few photos[…]

Woman wearing Jabra Intelligent Headset

5 key areas every Audio Augmented Designer should follow

With Virtual Reality (VR) bringing back huge attention to 3D audio design, the following transformation to Augmented Reality will be even more important for utilization of audio. Users need to be able to experience seamless interaction between the real and digital worlds, and this challenge must be solved in different areas within this field. Which[…]

Audio augmented reality blog picture-AWE

App based audio augmented reality experiences for businesses

Audio augmented reality experiences for businesses Audio augmented reality is one of the new trends in the AR environment and a promising investment for the future. Implementing immersive audio experiences in the businesses will help to attract new customers and create more active ways of interacting with their surroundings. AWE help businesses to develop interactive soundscapes solutions that[…]