Initial concepts and prototyping were started in 2017 with a focus on relaxation using mindfulness sounds. The project started as a side-project, but focus changed in January 2019. Somnia was pivoted to a sleep technology after research of the competitor field. At the same time, the rise of ASMR affected the technology and the combination of sleep, dynamic audio and ASMR showed a gap in market of sleep tech.
An early-access Somnia app is currently in all major app stores. Monitization model for the app solution is a 7-day trial with monthly/yearly subscriptions or lifetime unlock.